Facebook Ad Comparing Your Page Agains Competitor
A great way to measure your social media progress, and become a snap shot of your current social media status, is to consummate a Facebook competitive analysis for your Facebook Page. What better style to meet how you are progressing than by seeing what your Facebook competition is currently doing and how you measure upwardly against their efforts and their numbers?
Let's learn how y'all tin can proceeds valuable insight into your competitors' current status without them being whatsoever the wiser.
In other words, allow me testify you how to spy on your Facebook contest!
Source
one. Facebook's 'Pages To Scout' Feature
Probably the feature you are most familiar with is the 'Pages to Scout' feature past Facebook.
To find this feature, head on over to your Facebook Folio.
- Click on 'Insights'
- Stay in 'overview' but curl downward
- Find 'Pages to Spotter' – yous will see your own folio statistics
- Y'all volition see a 'suggest pages to Watch list.
In club to come across any statistics from your competitors, you will have to select and add pages. Facebook preloads five competitors pages as suggestions for yous to add to 'Pages to Watch'.
You can chose to add together those five preloaded suggested pages, or pick your ain. You pick your own past adding your competitors page names in the search bar. Click 'done' to add each page to the 'Pages to Watch' list'.
I advise you select a few local competitors besides as a few industry competitors in a different location from your business. This will give you two different 'metrics' and so to speak. Y'all will be able to compare 'apples to apples' with the local competitors as y'all are dealing with the same local demographics and the same industry, whereas for the manufacture competitors, you will have other factors to consider as information technology's more of a 'bank check to see what my competitors are doing' vs 'bank check to see what my competitors numbers are'.
Here is what it looks like when you take added pages to the 'Pages to Sentry' Facebook feature.
Your ain page volition be ranked amidst the other pages by largest number of 'likes'. As you can see in the to a higher place image, my page has more likes than nigh of my direct contest. My 'local competitors' pages are ranked number 6, 7 and eight.
You lot can track growth from week to week (likes) and how often your competitors are posting to their page too as the engagement level they take on their page.
A few extra notes about this 'Pages to Watch' feature:
- Y'all do not have to 'like' your competitors page in order to put them on this list.
- You lot can add up to 100 pages to this 'Pages to Scout' listing.
- The pages y'all add together to this listing will get a notification that they've been added to a list, but they will not know it'due south you lot who is watching them!
2. Agorapulse's 'Competitors' Tab
Agorapulse users have admission to another 'cloak-and-dagger weapon'! They take admission to competitors' information in the 'Competitors' Tab for Facebook Pages.
This is what it looks like.
You can add up to five competitor pages in this tab but by adding the URL of the page you want to watch in the search bar that pops up when yous 'select competitors'.
Information will be pulled from Facebook into this tab and yous will have instant access to statistics on
- number of fans
- 'talking most this'
- number of fan posts
- number of page posts
- number of interactions
- overall engagement
If you like bar graphs… Agorapulse has those as well!
Access to this data is available whenever yous login to your Agorapulse account and dissimilar when you add someone to Facebook'southward 'Pages to Sentry,' your competitor will non know their Facebook Page is being watched.
That makes you lot a true spy!
three. Facebook'due south Pages Feed
Another less known style to see what your competitors are up to is to check your 'pages feed' frequently.
If you've 'liked' your competitors' pages with your personal Facebook profile, their page posts are now visible in your pages feed. I like to use this feature to meet who shows upwardly in my newsfeed ('How visible are they?') and it's refreshing to visit this newsfeed as there are no personal Facebook profiles thus no personal Facebook drama!
Find your Pages Feed by clicking on 'Pages Feed' equally found on the left hand side of your personal profile or by simply going to https://www.facebook.com/pages/feed.
Are You Set To Play 'I Spy'?
Keeping an heart on your Facebook competition is smart business. Data is money after all!
Whether you chose to use the Facebook features bachelor, or utilize our wonderful and super secret 'competitors' tab on Agorapulse, I urge you to keep tabs! You tin can learn so much simply by watching your competition. And acknowledge information technology, it is a scrap of fun besides!
Happy Spying!
Related Mail service: How to Utilize Facebook Audience Insights for Better Targeting
Source: https://www.agorapulse.com/blog/facebook-competition-spy/
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